Two good things go great together!

Star­bucks and (RED) today announced a mul­ti-year part­ner­ship that will give cof­fee lovers a chance to do good every day.
Through­out the hol­i­day sea­son, Star­bucks will con­tribute five cents from the sale of any of (Star­bucks) RED Exclu­sive bev­er­age (the three bev­er­ages that make up the Star­bucks pop­u­lar hol­i­day trio) at all of their US and Cana­di­an stores to the Glob­al Fund to invest in AIDS pro­grams in Africa.
“(RED) is mak­ing remark­able progress in the world­wide effort to address AIDS in Africa,” said Howard Schultz, Star­bucks chair­man, pres­i­dent and CEO. “We have a deep part­ner­ship with cof­fee grow­ing regions in Africa. We are proud to part­ner with our cus­tomers to con­tribute toward an AIDS-free Africa.”
Schultz joined Bono, co-founder of (RED), for today’s announce­ment in front of 10,000 Star­bucks part­ners (employ­ees) at the com­pa­ny’s 2008 Lead­er­ship Con­fer­ence in New Orleans.
“(RED) is com­ing to a cor­ner near you thanks to Star­bucks. I’m very excit­ed to be able to say that,” said Bono, co-founder of (RED). “The busi­ness of Star­bucks with roots in Africa and branch­es all over the world is an ide­al fit for (RED). It’s pret­ty mind-blow­ing to think that mil­lions of peo­ple can buy (RED) going about their dai­ly lives and in doing so raise mil­lions of dol­lars to fight AIDS in Africa. That’s not a bad hit from your caffeine.”
(Star­bucks) RED Exclu­sive Hol­i­day bev­er­ages go on sale Novem­ber 27, 2008 and con­tin­ue through Jan­u­ary 2, 2009.

2 thoughts on “Two good things go great together!”

  1. Is that pos­si­ble? At least you can feel twice as good about drink­ing it! (I know I’ll be using that excuse more than a few times.) 😉


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