DoSomething.org launches fundraising IPO

Accord­ing to a recent press release:

Bor­row­ing pri­vate sec­tor tech­niques, Do Some­thing is issu­ing an IPO that promis­es sig­nif­i­cant Social Return on Invest­ment (SROI). The growth cap­i­tal invest­ment will fos­ter expo­nen­tial growth and bol­ster the orga­ni­za­tion’s self-sus­tain­ing programming.

OK, this is cool, but real­ly just an inter­est­ing way to put out a call to donors and raise funds. Will it work?