• Books make great gifts, so consider holidays, birthdays, and other celebrations as well as graduations, retirements, new babies, and other milestones coming up in the lives of your friends, family, teachers and coaches, and co-workers.
• Many places are thrilled to receive donations of new books, too. Think about buying extra copies for your local food bank, hospital, shelters, schools, and libraries.

2. Help get the word out. 

• Ask your local bookstore if they carry the book. If you’re bold, you can even tell them why they might want to consider stocking it!
• Request the book from your local library, and then check it out when it arrives.
• Ask for help finding it on the shelf in bookstores and libraries, even if you already know where it is, so the booksellers and librarians will know where it is, too!
• Ask the author for some bookmarks or other swag, which you can hand out to bookstore employees, librarians, and teachers or leave behind in coffee shops, doctor’s offices, waiting rooms, etc. as appropriate.
• Share photos of “in the wild” sightings of the book to increase awareness of the cover and title.

3. If you like the book, share your thoughts with others!

• Write a nice review on Amazon, BN.com, Goodreads, and/or elsewhere. It doesn’t have to be long or profound: Five stars and a simple “Loved it!” can go a long way!
• Mark well-written good reviews you see on those sites as helpful (and, conversely, if you see reviews that are just mean or unfair, mark them as not helpful).
• Share your thoughts on the book with your friends and followers on your social media outlets like your blog, Tumblr, Facebook, Twitter, Instagram, etc.
• Tell the author! Not all reviews are positive, and hearing from someone who liked the book might be just what the author needs.